An important event combined with a change of view in an evolving growth process. This is the synthesised conclusion that Toncelli has expressed about year 2006. It is less than one year ago that Mr. Lorenzo Toncelli has taken charge in guiding Toncelli Cucine Spa into a new era. As the son of one of the three founding members, he has chosen to radically change the commercial aspects and has introduced two international new key members into his staff:

• Massimo Villa, industrial designer, has matured previous experiences in the furnishing field with internationally known companies. He brings with him a broad experience of technical and commercial applications. His position taken is as Italian Sales Manager.

Lars Oliver Hypko, architect, has consolidated experiences abroad in product design and international sales. His in-depth knowledge of Asian markets has further enhanced Toncelli’s success in this area. His current position is as Export Sales Manager.

In the international kitchen industry, Toncelli Cucine Spa, founded 1961 in Peccioli, in the province of Pisa (Tuscany), has created their own identity which is based on a product that is made to measure with special attention to detail and high quality.

The new direction that the company is taking is based on these values and it is their aim to give a strong impulse on a new growth and development pattern that will allow their activities to become combined with their main goals: service, product and quality.

“Today, more than before, the market decides what sales and development strategies must be undertaken and so one has to interpret and respond to specific request that are posed. This all has to be done without losing ones proper identity”, this is the thought of Lorenzo Toncelli.

The unchanged skill of the woodworker and the long tradition in handcrafts is supported by the smooth change to industrialised production flow. The companies aim is to balance these issues during their growth in industrialisation. Currently the production is about 800 high grade kitchens per year with 40 staff members, not including the external contract work.

Toncelli Cucine has been present both nationally and internationally for some time and so aims to improve their proper positioning within the world perspective to become a market leader, covering a position that is created around the attention and specific needs of their clients.